Nokia’s price drop of the Lumia 900 was not a sign of weak sales, the media has it wrong

WP Central

Although we cheered at Nokia dropping the price of the AT&T Lumia 900 a few days agone, many detractors in the tech media looked for a negative angle to the story, resulting in some damning headlines this past week.

What was the other tale they were spinning? That the Lumia 900 must not exist doing well—later on all, why would Nokia (and AT&T) cut the price "so presently" after launch? Forgetting the fact that "and so presently" is exactly 3 months or we've seen price drops subsequently launches before. That didn't stop various media outlets similar this example which boasts

"Finnish phone maker Nokia has been forced to cut the toll of its Lumia 900 by one-half, just weeks later launching it".

Forced? But weeks? That story went over the ANI wire to a lot of news outlets. One problem though: they were wrong.

Read more than later on the pause..

Nokia saw this likewise with Keith Nowak, who handles Nokia'south PR, noting last weekend on Twitter:

"Questionable Lumia 900 "assay" going on. Folks, phones that are being "cleared out" don't get new colors ranged… no carrier will add *more* skus (pink just launched today) if they are trying to "clear out" inventory. They would minimize skus."

Still, the damage had been done with rags like the Daily Mail piling on. Equally it turns out, smartphones normally drop their price after a few months with no 1 making much noise of the fact.

WP Central

Strategy Analytics, who nosotros mentioned before today, has come to the defense of the Lumia 900—literally, that'southward their headline. They looked at some of comparable phone launches and used PriceTRAX to plot the price points of phones like the Nokia Lumia 900, Samsung Focus S, HTC Titan II, HTC Hero Due south and the Samsung Milky way S II Skyrocket. Their decision?

"The charts show pricing from launch and appears to demonstrate that it is quite normal for smartphone up-front prices to decline in the first 3 months afterward launch."

Just that'south data, that's facts and those things have never stood in the manner of a good yarn to spin, particularly when it involves picking on the new guy. Bravo, tech "journalists", bravo.

Does this mean the Lumia 900 is a hitting? We but don't know but having some context written with these stories instead of treating information technology like an anomaly would go a long way in fairness in reporting.

Source: Strategy Analytics

Dying Light 2 review: Going quietly into the night

Dark thrills

Dying Low-cal 2 review: Going quietly into the night

Dying Light two is an admirable effort from Techland, following upwardly the original game seven years later. High-stakes nighttime play elevates what might have otherwise been a adequately forgettable open-globe zombie moving picture, which will likely find itself a fond place amid fans of games with co-op sandbox mayhem.